Hugh Macleod (gaping void) and the folks at Stormhoek have produced

The Stormhoek Guide to Wine Blogging

It will appear as an insert in the “well-known international wine & spirits trade magazine, The Drinks Business.” Buy you can have it today as a pdf, downloadable from Hugh’s Gaping Void site.

Even if you don’t market wine, this is very useful information for using blogs as a marketing tool. Stormhoek is finding success in the space. (Of course, they also have Hugh drawing cartoons for them.)

Rock on.

via Tim Elliott’s Winecast Blog/Podcast