Red Bull Illume & Our Bridge

I wrote about the Red Bull controversy the other day but you can take the shortcut here and read the Minnesota Independent article. It’s a money issue of course. Check the Minneapolis Issues threads here and here.

I get that Minneapolis budgets are messed up and we don’t have enough money to do all the things we want to do. I still don’t believe in shilling for big corporations within our park system and radically changing the bridge experience over a 10-day period. Bike commuters need safe transport across the bridge and I can’t see how that will be accomplished by adding 1,600 cubic feet of obstructions.

If you feel like I do, here’s the contact list for the Park Board. The email I sent out to the commissioners who listed a contact email address is at the end of this post.

Bonus Links

The Red Bull press release as posted at the Star Tribune site which you can compare with the original. I assume that the Star Tribune understands that by simply regurgitating Red Bull’s announcement, they are in fact endorsing it even though there seems to be issues around this decision to take note of.

My Letter

Commissioners and Superintendent:

I just found out about the Red Bull Illume photo cubes that are to be installed on the Stone Arch Bridge on July 10. According to the Minnesota Independent (previously Minnesota Monitor), the Park Board is involved with this project. You can find the article here:

Although I live in Seward Neighborhood, I run on the Stone Arch Bridge regularly. I can’t imagine how twenty-five 8-foot cubes will share the bridge with the myriad runners, walkers, and bicyclists that use the bridge each day. I know for bicyclists, this is a major commuter route so it seems short-sighted to clog their path with these cubes. imagine piling these things over on Third Avenue and watching cars, buses, and trucks negotiate a path through them.

I’m aware that there are budget problems but I still can’t support corporate advertising that will hijack the bridge experience itself.

I respectfully request that you reconsider and reverse the decision on the Red Bull exhibit. It will do nothing to enhance the Stone Arch Bridge experience for regular bridge patrons.

Thank you.

Peter Fleck
Seward Neighborhood

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